Jessica Fullmer founded Sustainability Business Institute to assist businesses develop practices that enable them to meet today’s global economic, environmental, and social needs without compromising the same opportunity for future generations. Sustainability is defined as the ability to meet our worldwide economic, environmental, and social needs without compromising the same opportunity for future generations. The SUSTAINABLE BUSINESS INSTITUTE (SBI) Seal of Sustainabilityä is awarded to honor those businesses and business leaders throughout the world who have distinguished themselves through the implementation of sustainable business practices that rise above the norm. The Seal serves a dual purpose to inform the public of those achievements.
Developing policies to promote sustainability is good business as well as good for the environment. Companies have benefited through public recognition, cost reductions, attracting talented employees and investors, and using their corporate commitment to sustainability as a branding and marketing tool.